Job Description

Note: This is a UK Remote contract. International applicants are not being considered at this time

Role: Digital Marketing Manager

Reporting to: Head of Marketing

Salary: 30-35K, dependent on experience

This is your chance to join an exciting charity working with parents and schools to improve the outcomes of all children. We have big plans for the future and are looking for high-performing team players that will have a direct impact on our ambitious growth. You’ll join a fun and friendly marketing team working hard to tell the stories of parent volunteers in education and school fundraising, as well as demonstrating the impact that parents have when involved in education.

Purpose of role

We’re looking for an experienced Digital Marketing Manager that can make a difference from day one. You’ll be working across our audience spectrum including; our 12,000+ parent teacher association (PTA) membership base, those in a parenting role with children currently in the education system, and school leaders. You’ll work across a range of projects from building out our always on digital strategies, cross-channel community building and helping us reach for the stars on major projects such as National PTA Week.

Main responsibilities

• Devise and deliver an always-on digital marketing plan that will nurture as well as grow our audience base across website, email and social media
• Collaborate with teams across the business to build-out effective online audience journeys, particularly with our email marketing output
• Deliver an engaging social strategy that will encourage more meaningful conversations with our communities
• Explore and implement new channels for our charity (such as TikTok) to increase our brand presence, awareness and relevance
• Manage and monitor our PPC campaigns ensuring that we are generating quality interactions with key areas of our website
• Work together with our content marketing specialist to promote key content as well as helping to inform their cross-channel content strategy
• Write effective paid ad copy across to ensure high performance across all paid activity including Facebook, Adwords etc.
• Lead on the organic and paid-for digital strategy behind key projects and campaigns including PTA membership recruitment, National PTA Week, parent voice in education campaigns and more
• Monitor, optimise and measure performance of all activity across all channels including paid-for and website, clearly understanding and able to make decisions on the value activity is delivering, understanding the needs of the audience and streamlining activity where necessary

You’ll have

• 6+ years’ experience in digital marketing
• A fresh, creative, and experimental approach
• Demonstrable experience in planning, delivering, and optimising multi-channel paid-for digital activity
• Social media management and community building experience
• Ability to take the lead, while still working collaboratively with other team members and sharing knowledge and skills across the team

You’ll get

• To join a fast-moving charity with an exciting future
• Remote working full-time with access to hot desking and a great online team culture
• 25 days holiday in addition to UK public holidays

As an inclusive employer, we actively encourage applications from people of all backgrounds and cultures. We want Parentkind to reflect the community in which we operate and are committed to fostering a workplace in which individual differences are recognised, appreciated, respected and responded to in ways that fully develop and utilise each person’s talents and strengths.

We want you to have every opportunity to demonstrate your skills, ability and potential; please contact us if you require any assistance or adjustment so that we can help with making the application process work for you.

Who are we

Parentkind exists to: Empower all with parental or educational responsibility to improve the life chances of children, young people and their communities.

As a national charity, Parentkind gives those with a parenting role a voice in education. We invest substantial resources in representing parent views on their child’s learning to local, regional and national governments and agencies because evidence tells parental participation in education benefits all children in all schools and society as a whole. Parentkind is the network of PTA fundraisers in the UK. We bring specialist fundraising support and advice to parent volunteers so that every school can benefit from a successful PTA. Our 12,500 PTA members raise over £120+ million per year, placing us alongside some of the largest charities in the UK.