Job Description

Director of Marketing and Communications 

Clore Social Leadership is one of the UK’s most respected leadership development providers for social and non-profit leaders. Since 2010 we have been supporting and developing exceptional social sector leaders who are changing the world and serving disadvantaged and underserved communities across the UK and globally.

In 2020, and all throughout the crisis, we supported 1,000+ social leaders to enhance their leadership capabilities and potential through a range of leadership programmes, courses, events, toolkits and digital services. In addition to that, earlier this year, we launched one of our most ambitious projects to date. SharedPurpose is a free, online community for anyone working for positive social change to take part in peer learning and support, movements of change and self-development programmes.

We are looking to recruit an experienced, dynamic and high performing Director of Marketing and Communications to work with us on the next chapter of our exciting journey. We are looking for someone with the creative vision and energy to build our profile as a facilitator and thought leader for innovative social sector leadership and positive social change.

We are at a turning point in growth and transformation for the organisation. You will amplify the organisation’s brand and thought leadership by engaging with sector stakeholders and the media, and grow our revenue streams by establishing commercial partnerships that will take our work to the next level, and by developing innovative, multi-channel B2B and B2C marketing and communications campaigns for our new and existing programmes and products.

The Director of Marketing and Communications will be part of our small, tightly focused team of 15 and work alongside the CEO, the Directors of Leadership Programmes, Operations, SharedPurpose and Digital Learning on our senior management team, providing the opportunity to contribute to the organisation’s wider strategic aims. The role will line manage one Marketing Manager.

Role Description

To provide strategic and creative leadership to build Clore Social Leadership’s profile, achieve revenue and participant targets, and build engagement campaigns to support our work, including:

• Working collaboratively across the organisation to develop and deliver profile building strategies and campaigns aligned to organisational goals.

• Developing and implementing a comprehensive external relations strategy for Clore Social Leadership, taking into account the needs of multiple stakeholder groups, including government, funders and the wider sector.

• Ensuring the growth of a press and media function to support the organisation's objectives, generating relevant media coverage and building relationships with industry press and media.

• Growing and protecting the Clore Social Leadership brand, acting as the brand guardian across the organisation.

• Growing revenue streams by developing successful multi-channel marketing campaigns for our expanding range of leadership development programmes and products.

• Establishing and growing commercial partnerships in order to sustain and grow our range of leadership development programmes and products.

• Collaborating with the CEO and Business Development Manager to help develop and execute a fundraising strategy that will allow Clore Social Leadership to realise its ambitious future strategy.

• Working across the organisation to ensure that digital platforms are used and maximised as a marketing and analytical tool, as well as provide the best possible user experience.

• Investigating and implementing evaluation and monitoring processes for all marketing and communications activities, including regularly producing reports for the senior management team and Board of Trustees.

• Developing and managing the Marketing and Communications budget.

• Line managing the Marketing Manager.

• Participating in staff, senior management team and Board meetings, as may be required.

Skills & Experience - (E=essential, D=desirable)

This role is likely to suit someone who is ambitious and keen to make their mark. You will have a strong track record in developing high profile engagement campaigns. You will be a bold and imaginative professional who will take Clore Social into a new space. You will be a confident public speaker, a persuasive, charismatic campaigner who is also hard working, with an attention to detail. You will bring your experience gained in a commercial environment, or delivering commercially-successful products, to help us build an exciting new platform for leadership development. You will join an experienced, talented and friendly team in an experimental, growing and fast-moving organisation going through an exciting period of change.

• Strong track record in establishing and building commercial partnerships and delivering successful, multi-channel marketing campaigns (E)

• Experienced at leading and developing impactful brand and profile-raising campaigns (E)

• Thorough understanding of developing and delivering engagement campaigns (E)

• Exceptional communications and interpersonal skills and the proven ability to build relationships, securing buy-in and building credibility at the most senior levels (E)

• Demonstrable digital skills and strong awareness of digital trends (E)

• Track record of driving change, fostering a culture of ideas and innovation, and instilling new thinking amongst colleagues (E)

• Financially astute and analytical with a proven track record of developing and managing departmental budgets (E)

• Exceptional problem solving skills, with a good mix of evidence-based decisions balanced with pragmatism, flexibility and common sense (E)

• Educated to degree level (E)

• Ability to demonstrate a passion for social impact and leadership development in a social sector context (D)

• CIM qualified (D)

Person Specification

• Flexible: Adaptable to a fast-paced changing environment

• Focused: Able to think analytically, analyse data and extract key messages. Strong attention to detail

• Creative: Proven ability to think creatively and deploy ideas innovatively 

• Courageous: Able to challenge the status quo to seek continuous improvement & innovative solutions

• Curious: Lifelong learner, actively engages in personal and professional development

• Passionate: About the power of learning and development  in catalysing social change

Hours and place of work

This role is to be fulfilled over a 35 hour week and normally within office hours (Mon-Fri, 9.30am–5.30pm). It is currently entirely remote-based. Once lockdown has been fully lifted, it is preferred that there will be some attendance at our office in London and at evening events (in addition to normal hours) as necessary. We are open to discussing this further with the successful candidate.

Pay and benefits

Salary for this role will be £45,000-£50,000 and the post holder is entitled to 25 working days’ holiday each year in addition to statutory holidays. Full time only considered.

Application Process

Please submit BOTH a cover letter and CV. The cover letter should be no longer than two pages and should illustrate your suitability for the role.

Application deadline: Tuesday 27 April 2021 at 11:59pm

1st round interviews: Wednesday 5 May - Friday 7 May 2021

2nd round interviews: Monday 10 May - Thursday 13 May 2021