Job Description

All We Can has been on a transformational journey over the past five years since relaunching our 80 year-old organisation under the new name and ambition, All We Can. Now, with a firm foundation established, we’re appointing a Communications & PR Manager. This position will play a vital role in the Public Engagement Team of All We Can.

Is this challenge for you? 

If you see the world with creative eyes, use your focused passion to generate response-prompting communication; if you thrive on relationships and working in team; If you’re a brilliant communicator and enjoy inspiring others to see every person’s potential fulfilled; If your own Christian faith drives a desire to change the world for people living in poverty; If you’re warmed by the idea of joining an 80 year old organisation with a young and pioneering heart, one that’s redefining what real partnership in poverty looks like – then we’d like to meet you!

The Role

We’re re-painting the poverty picture, through our communications and PR, for supporters and would-be supporters. That’s this role’s purpose.

Doing this will require you to apply your instinctive ability to win attention with your love of stories, shaping how All We Can could use them, and focusing your strategic communications outlook across the spread of channels and media, integrating digital as you go. You’ll be creating experiences and loyalty for current and new audiences. You’ll influence an already-energised Public Engagement Team  as you lead on campaigns; develop multi-channel strategy for many on and offline communications; frame stories for press; incubate new thinking about overseas story and film trips; explore new media opportunities, and keep a big picture outlook across the comms mix. You’ll apply your own Christian faith and motivation to communications in creative ways. As a small organisation, this role asks you to be as happy doing the detail delivery as you are doing the dreaming: both are critical to success. And, you’ll be a culture builder – in an organisation working from the inside out – contributing to open, inspiring, honest, trust-based, believing-the-best culture.

The Communications & PR Manager helps people see poverty differently by creating defining moments which generate a desire to respond. This needs you to apply innovative thinking to a solid understanding of the market,  and audiences. As well as a well-formed understanding of how to persuade without ever manipulating. Examples might include: writing copy which grabs attention; developing a concept for campaign banners on Facebook; pitching stories to press in ways that win coverage; framing campaigns to engage church audiences…

The role is operational, with a good dose of it involved in running the comms cycle – doing the detail delivery. It also calls upon strategy for communications planning towards winning attention and turning it into response and loyalty. 

The Communications & PR Manager seeks growth while understanding the benefits of ‘small and personal’ when it comes to unlocking the colossal potential in poor communities. A collaborative approach across All We Can is critical in this: The Programmes Team’s innovative ‘Partnerships Approach’ is the orbit around which the Communications & PR Manager operates, interacting with and presenting people in poverty as equals, not recipients; showing a generous – but rightly poverty-sceptical – public that their generosity will mean another human-beings potential fulfilled, not another dependent, faceless, recipient. 

About You

 If this role is for you, then you will be:

• a highly motivated and engaging  communications professional

• a skilled and creative writer and editor of written and visual material both on and

offline

• a seasoned user and creator of social media, web and digital content for specific

• familiar and understanding of church, Christian and public audiences

• passionate about motivating others to share in seeking solutions to global poverty

• highly organised with an ability to juggle a number of competing priorities

• a great team worker and networker

• a creative thinker and problem solver

• great at collaborating creatively with others and planning and developing strategy

Do pray about whether the following pages fit your gifts and experience, and see if it inspires

you to apply to be a part of the exciting work we dp.

Communications & PR Manager

Job Description

Location: London 

Purpose: To manage, co-ordinate and develop an effective communications strategy for All We Can that strengthens our influence, supports wider organisational ambition and marketing objectives and grows levels of awareness, understanding and response from audience

Responsible to: Director of Public Engagement

Main tasks and responsibilities:

1. Communications strategy & co-ordination

• Comms Strategy: Develop, manage, co-ordinate and implement an effective communications strategy for All We Can communications, focused on acquiring and retaining through effective supporter journeys. This will be cross-channel and cross-platform i.e. supporters, press and partners – and others as you see opportunities arise. 
• Brand idea: Find ways to frame and communicate All We Can’s core idea – using this brand essence in creating distinctive public personality through communications in media and supporter comms. Contribute to the continuing development of All We Can’s overall brand and positioning.
• Visual identity: Ensuring All We Can’s visual identity and house style guidelines, faith basis, approach and values are followed.
• Advice & training: Provide ongoing support and advice on communications, PR and marketing to the rest of the organisation – and, as opportunities arise, providing training, templates, written guidelines.

1. Supporter and corporate communications

• Website: Manage and develop the All We Can website content and strategy, creating original content and co-ordinating input from other staff, partners, supporters and external agencies
• Corporate Comms Materials: Produce and periodically update corporate communications materials (including an introductory film and leaflets, and the Annual Review) and other communications / presentations as required, liaising with other team members, authors, designers, film-makers, proofreaders and printers as necessary
• Creative Process: Use the creative process for development of all comms – benefiting from and taking advantage of the focus it brings and the creative bar it sets 
• Comms Programme: Manage and be proactive in developing / improving All We Can’s offline, and e-communications, programmes, integrating these as appropriate and working closely with the Digital team. This function includes a broad range of activity, from planning and implementing marketing, communications and advertising / PR campaigns and e campaigns to supporting fundraising events and appeals; generating / commissioning content for regular products including the monthly email supporter newsletter; copywriting; liaising with designers, printers and mailing houses.
• Emergencies: Co-ordinating effective cross-channel communications around any emergencies which All We Can responds to.
• Standard descriptors: Ensure references to All We Can in handbooks, directories and on websites are kept up to date.

1. Media and social media
   1. Media & PR strategy: Develop a media and PR strategy and invest time in building relationships with key media contacts
   2. Press Releases: Research, write and disseminate press releases and articles as required – finding unique angles and engaging hooks
   3. Social Media: Manage and develop All We Can’s social media presence which currently covers Facebook, Twitter, Instagram, LinkedIn

1. Overseas Partners and Beneficiaries

• Story pipeline:
  • Ensure a supply of stories and information about All We Can’s overseas partners and their work and beneficiaries is available for communications, fundraising, campaigning and marketing purposes. This includes case studies, stories, quotes, images and audio-visual material – and is the outcome both of overseas trips and collaborating with the Programmes team to secure this remotely.
  • Co-ordinate communications requests from the Marketing Team and liaise with the International Programmes and Partnerships Team to plan how to meet these needs, including through trips, training, and contact with partner organisations
• Geographic perspective: Ensure that marketing approaches are informed by the priorities and emphases of overseas partners and the International Programmes and Partnerships Team
• Good practice: Develop and promote good practice with regard to gathering and using case studies of beneficiaries, including training staff and partners
• Trips: Visit All We Can’s partners overseas to gather material for communications use. 
• Systems: Develop and manage systems and equipment to support effective communications, including managing All We Can’s media library and camera equipment. Ensure GDGR and safeguarding compliant processes are maintained.
• Compliance: Ensure compliance with All We Can’s photo policy and good practice in use of images and film

1. Management  

• Line-management: Recruit and provide supervision and management support and development to any line reports (Currently one intern position)
• Task-management: Manage volunteers and task-manage staff, consultants and suppliers working on initiatives for which you are responsible
• Budget: Manage allocated expenditure budgets effectively

1. Corporate responsibilities

• Vision & Values: A commitment to All We Can’s vision, mission and values, and accepting of its identity as an international development, relief and advocacy organisation actively engaged with the Methodist Church.
• Strategy: A commitment to All We Can’s strategy to engage with faith based groups and churches in particular, as part of its collaborative approach to sustainable development.

1. Other responsibilities:

• Representing:  Represent All We Can at events and with groups of supporters and in the media, including making presentations, speaking in church services, running workshops and attending conferences; and help to organise events for groups of supporters as required
• Staff Meetings: Attend all staff meetings, Marketing Team meetings, Trustee meetings, and other meetings as appropriate
• Other: Any other reasonable duty consistent with the responsibilities of the post as requested by your manager or a member of the All We Can SLT

Core Skill set

We’re in an exciting period – within Public Engagement – of laying new foundations which support new goals which are delivered through innovative and idea-driven communications. This means we're offering a vibrant culture in which you can innovate and develop. In return, we’re looking for someone who will bring a cross-section of skills to the party (these headlines offer a topline summary of what is laid out more fully in the Person Spec below). Specifically: 

• 2+ years of writing-for-response copy writing in a supporter-focused context
• Demonstrable experience of developing creative communications strategies – which have generated response and growth 
• At least 2 years integrated digital-communication experience – including website and email comms
• Demonstrable experience of being a team player, a team-builder, someone able to work collaboratively, handling disagreement as a necessary ingredient in pioneering better comms journey.
• Some audio-visual / film experience
• Experience developing and running campaigns

Person Specification

Attributes

Essential

Desirable

Method of Assessment

Education and training

University degree or equivalent

Postgraduate or vocational qualification in relevant subject (e.g. communications)

A & Q

Proven abilities

2+ years proven ability in a supporter-focused communications, PR, marketing or media role for a charity or NGO

Experience of working for an international development organisation

A & I

2+ years writing for a range of audiences – including Christians

Copywriting experience

A, I, W

2+ yrs Proven ability working in an integrated comms environment, including digital, representing an organisation’s views in both traditional and social media

Planning and implementing a media strategy

Experience using use analytics to track social media campaign performance

A, I, P, W

Project managing successful marketing or communications campaigns

Supervising staff or volunteers

A & I

Website and email management

knowledge of Google Analytics, CRMs and email management systems

A & I

Experience using audio-visual media / film

A strategic approach to the communications mix

Doing presentations and facilitating workshops for a variety of audiences

A, I, P

Knowledge and skills

Excellent verbal and written communication skills. Proven written and editing skills.

proofreading skills

A, I, P, W

An understanding of church/Christian audiences

Familiarity with the Methodist Church in Britain

A, I, P, W

Ability to think and work strategically

A, I, P

Computer skills to include Microsoft Word, Powerpoint, Publisher, email and web editing

Proficient user of website content management systems

Proficiency in photography, videography and video editing

A, I, W

Ability to work on own initiative, as part of a small team

A & I

Ability to plan and manage time effectively, prioritising and balancing immediate and opportunistic tasks with longer-term priorities and projects

A & I

Qualities and attributes

Commitment to All We Can’s vision, mission and values, and accepting of its identity as an international development, relief and advocacy organisation actively engaged with the Methodist Church

A & I

A commitment to All We Can’s strategy to engage with faith based groups and churches in particular, as part of its collaborative approach to sustainable development

A & I

Able to generate creative marketing and communications ideas and turn them into practical propositions

A, I, W, P

Sensitive to the complexities of cross-cultural communication, and able to relate to partners in developing countries

Experience working cross-culturally.

A & I

An interest in international development issues

A & I

Willingness to sometimes work at evenings and weekends, and undertake regular travel to developing countries

Experience working in developing countries

A & I

Method of Assessment:  A – Application form, I – Interview, W – Written exercise, P – Presentation,

Q – proof of qualification (certificates or transcripts)

Terms and conditions

Term of appointment: Permanent position

Hours of Work: The normal hours of work will be 7 hours a day (35 hours per week). With core office hours being 10 am – 4 pm and an hour for lunch. Additional flexibility in working hours may be required due to some weekend work and overseas travel. Payment for overtime is not given but employees are entitled to time off in lieu by agreement.

Salary: £33,000 - £36,000 per year

Occupational requirement: There is an occupational requirement for the post holder to be a practicing

Christian in accordance with the Equality Act 2010: Part 1, Schedule 9.

Holiday Entitlement: 25 days per annum, plus Bank Holidays and an extra three days at Christmas and New Year. Additional leave is also awarded after 2 years (3 days) and 5 years (2 days) continuous service (please note, holiday entitlement is pro-rata for a part-time post).

Other Benefits: Life Assurance, Childcare Vouchers, Cycle to Work Scheme and Employee Assistance Programme, Critical IIlness/ Income Protection Insurance, Confidential Counselling Service, TOIL, Enhanced Maternity / Paternity / Adoption and Parental Leave, Dependents and Bereavement and Special Leave, Volunteering Time Off Scheme, flexible working hours and occasional working from home options.

Sick Pay: Entitlement in accordance with All We Can’s terms and conditions of employment.

Pension: All We Can operates a defined contribution pension scheme, with a minimum contribution of

6% employer and 3% employee that all employees are eligible to join. Full details will be provided at the commencement of employment.

Probationary Period: Appointments are made subject to the satisfactory completion of a probationary period, normally six months.

DBS (Disclosure and Barring Service): The appointment is subject to a Disclosure and

Barring check, please see application form for full details

Season Ticket: Season ticket loans are available after the satisfactory completion of the probationary period.

Health and Safety: The post holder will be subject to All We Can’s Health and Safety policy. Equal Opportunities: The post holder will be subject to All We Can’s Equal Opportunities policy.

Physical Conditions: Role is based in an open plan office based at Methodist Church House.