Job Description

Job Summary

The Fundraising and Marketing Manager is a key member of the charity responsible for developing and implementing a fundraising and marketing strategy to support CAAS through an exciting period of growth and change.

The post holder will build and steward a portfolio of trusts and foundations and further develop our activity with corporate funders. In addition, the post holder will support our Fundraiser with individual, community and events fundraising.The role also has lead responsibility for marketing across the charity, mainly focusing on social media and digital channels.

Key Responsibilities 

Strategy

• Work closely with CAAS Directors and Trustees to design and deliver a Fundraising and Marketing strategy.

Fundraising and Donor / Funder Stewardship

• Identify and cultivate trust and foundation, statutory and corporate partnerships.
• Conducting thorough research to identify new avenues of potential funding.
• Manage and update a funding pipeline.
• Draft and submit applications to trusts and foundation funders to support the charity’s strategic goals.
• Coordinating mailings to new and existing donors.
• Ensure an excellent supporter care programme. Keeping up to date on key trends, best practice and fundraising law.
• Work closely with the Fundraiser to create a clear plan of fundraising activities.
• Produce and submit reports to funders to demonstrate how funding has enabled the charity to continue its work or create new activities for those we support.
• Ensure reporting, monitoring and evaluation processes are robust and provide the necessary information to the Directors and Board.
• Ensure compliance with fundraising regulator and GDPR.

Marketing

• Take our new brand to the next level, ensuring that it works for, and is embedded in, all parts of our organisation.
• Increase reach, stakeholder engagement, income and advocacy, to foster long term supporters and growth for the charity.
• Develop effective marketing and communications, building the organisational narrative for funders, donors and supporters.
• Working with the Directors and Fundraiser, help drive our digital strategy, injecting strategy, copy and expertise into our digital offering, keeping up to date with latest developments in the field, and rolling out new ideas and activities where appropriate.
• Support the Fundraiser to manage the website and social media channels.

Administrative Duties

• Build and maintain a CRM to manage income and communications with funders and donors in line with GDPR.
• Support the Financial Controller with Gift Aid Management.
• Manage and motivate the Fundraiser, ensuring that they have clear objectives and are supported to succeed in their roles.
• Carry out fundraising in a way that meets the Fundraising Code of Practice and CAAS values.

Other Responsibilities

• To carry out other tasks appropriate to the post and as agreed with the Directors.
• To actively participate and undertake training and development of self and others.

Please note job descriptions only reflect 80% of a role and are not an exhaustive list of duties. In addition, you are expected to carry out other activities within the scope of the role. 

Person Specification 

• Experienced fundraising and marketing professional.
• Grants and Foundations Experience.
• Experience in leading on the strategic direction of a marketing plan to donor and public audiences.
• Experience designing creative marketing plans and activities that deliver on a campaign and fundraising objectives, with a limited budget, across media platforms.
• Management or experience of delivery of a range of appeals from inception to delivery and successful working to deadlines
• Practical communication skills and an ability to represent the organisation internally and externally (via in-person meetings, phone calls, written communications).
• Ability to manage a diverse workload with competing demands.
• Experience/knowledge of the challenges facing autistic/ADHD individuals and their families is desirable.

CAAS is an equal opportunities employer and welcome applications from all suitably qualified persons, regardless of their race, sex, disability, religion/belief, sexual orientation or age.CAAS is committed to safeguarding and promoting the welfare of children, young people and vulnerable adults and expects all staff and volunteers to share this commitment.  The successful candidate will be required to undergo an enhanced DBS disclosure.