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Global Marketing Officer
the international union against tuberculosis and lung disease

Job Description

Reporting to the Global Director of Communications, the Global Marketing Officer will be responsible for supporting a wide range of communications programmes and initiatives. S/he will be a member of the Communications Department and will collaborate with Union offices to support their communication activities.

Main Responsibilities:

Conference and event marketing

· Developing a comprehensive plan and then implementing the production of all communication materials for The Union World Conference - including promotional flyers and brochures, digital assets, conference bags, conference environmental branding including all signage.

· Supporting the promotion plan for the conference, including development of the conference email marketing materials.

· On-site management of The Union brand and materials at The Union World Conference for Lung Health.

· Content production, supporting web and social media content, for The Union at events and conferences.

· Providing marketing materials and support for other Union events when appropriate.

· Provide marketing support for the Union’s Centennial dinner.

Union Membership Marketing

· Working closely with the Head of Membership, develop a communication’s strategy to grow Union membership and build loyalty and engagement from current members.

· Support renewals process with key messaging and marketing materials for renewal process.

· Build web presence for Union Membership 

· Produce Membership marketing materials for events and recruitment campaigns.

· Manage Membership recruitment advertising including Google ads.

· Attend membership meetings to offer marketing support.

· Support Regional Membership conferences with promotion and coverage of the events when they take place.

· Oversee the implementation and future development of The Union awards.

Content Production.

· Write, edit and proof read communication materials including, leaflets, flyers, booklets, posters, web content, social media posts and blogs

· Alongside other members of the Communications Team, produce content for marketing campaigns, including management of designers and the print and production process

· Contribute to, and when required manage, the development and implementation of e-marketing and newsletters

· Contribute to the Communications Team editorial calendar

Evaluation

· Establish clear KPIs as part of strategies, and evaluate progress against them

Others

· Undertake any other duties, when required

Qualifications:

· Min. degree in communications, marketing or related field.

· Minimum 3 years’ experience in marketing communications or related field

· Excellent communication skills

· Fluent in English, proficiency in French and Spanish an advantage

· Excellent writing, editing and copywriting skills

· Proven experience working with designers.

· Proven skills in developing and running marketing campaigns and projects

· Proven experience of managing print and digital content production

· Previous experience in advertising an advantage

· Experience with marketing software an advantage

· Knowledge of public health desirable

· Ability to work on their own initiative as well as part of a global team

· Available to travel and work with countries in different time zones

How to Apply:

Please send your CV and a cover letter in English, including your salary expectations with GMO-TU in the object line of your email.

This position will be open until a candidate has been selected for the post. Only shortlisted candidates will be contacted.