Job Description

This position will be responsible for all staff in the communications team. This team will work to improve how the Students’ Union communicates with its members. This will be through creating awareness of our services, promoting opportunities available and supporting student engagement. An important aspect will be working effectively with all the departments of the union, developing annual communications plans that reflect the communication strategy.

The role will also work to ensure strong digital and web functions. An increasing emphasis is needed to communicate online with our members and this role will oversee creative and innovative approaches to ensuring we reach all students.

Principal Duties:

1. Develop and implement a communication strategy for the Students’ Union and its departments to ensure it can work towards the overarching strategic plan for the Union.
2. Develop an identity/brand that reflects the Union, considers all areas of our work and connects with our membership.
3. Develop and deliver relevant training ensuring all media represents the values of the Union, developing clear brand guidelines
4. To oversee the day-to-day management and development of the RSU’s website including structure & functionality, performance, content maintenance to ensure that its structure and look and feel reflect our branding, tone and messages.
5. Responsible for overseeing and managing the graphic designer and communications intern. This will ensure planning, designing and distribution of all RSU publications is done on time and within budget.
6. Responsible for managing all social media of the RSU, and to assist with departmental, society and officer engagement through social media.
7. Co-ordinate the support all of the Union’s student led media initiatives that fall under the ‘Fresh’ Umbrella (Fresh Magazine, Fresh TV and Fresh Air). Responsible for ensuring the intern develops structures, recruits student volunteers and oversees content/quality control.
8. Liaise with the University’s internal communications department to promote RSU activities and to understand and adopt their policies/guidance on sensitive issues.
9. Responsible for developing and delivering regular targeted emails and student news stories, University news and forthcoming events and activity.
10. Monitor and evaluate all communications to ensure they are effective and providing regular and relevant data to colleagues.
11. Responsible for developing and delivering a weekly roundup of the Union, student news stories, University news and forthcoming events and activity.
12. Assisting the RSU with the development and delivery of campaigns, including through the creation and development of html email templates and associated web content.
13. Assisting students and staff in maintaining their sections of the site, including providing CMS and web best practice training.
14. Coordinate Open Days and any other major Union event to ensure brand is communicated effectively. This includes staffing content and data collection.